Monetizing content is nothing new but the pandemic and macro environment turbocharged the phenomenon of digital content creators to earn a living via social platforms as a full-time career. This creator economy includes more than 50 million creators globally with a value of over $104 billion. Accelerating from the exponential
Since the invention of the World Wide Web (WWW) by Tim Berners-Lee in 1989, the world has been revolutionized by this technology combining computers, data networks and hypertext. The first iteration of the WWW evolution — Web 1.0 is a “read-only” web that enables users to search and consume information.